DMA 132: CHICO-REDDING, CA

Heartland Closes On KHSL Purchase

Heartland USA Television, headed by Robert Prather, closed on the $38 million purchase of KHSL, the CBS affiliate in Chico, Calif., from primary shareholder Rick Gorman on Tuesday. In addition, Maxair Media, a company that Heartland holds a joints sales and service agreement with, closed on the $1.3 million purchase of KNVN, the NBC affiliate in Redding, Calif., from K4 Media. With the KHSL acquisition, Heartland now has five stations in its group.


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