DMA 133

Heartland Media Buying WTVA Tupelo

Former Gray CEO Bob Prather’s Heartland Media has added its fifth station with this purchase from the Spain family's WTVA Inc.

Heartland Media — the station group launched last year by former Gray Television president Bob Prather — and MSouth Equity Partners have agreed to buy WTVA, the NBC and ABC affiliate in Tupelo, Miss. (DMA 133), from WTVA Inc. The price was not disclosed.

The acquisition will expand Heartland’s holdings to five stations. Other stations are located in Utica, New York, and Eugene, Medford, and Klamath Falls, Oregon. All are ABC network affiliates.

“We are excited about the opportunity to continue the excellent television service that have been provided for the past 57 years by the Spain family,” said Bob Prather, president-CEO of Heartland.

“We believe Heartland sees the value in our broadcasting strategy and our excellent group of employees,” said Jane Spain, president-CEO of WTVA Inc. “Heartland is particularly well suited to build on the service that WTVA has provided viewers in Northeast Mississippi and Northwest Alabama for over five decades.”

The transaction is subject to FCC approval, which Heartland said is expected in early 2015.

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