Digital DMAs (10)

Houston Sites Playing Catch-Up To Chronicle

Aug 18, 2015 | TVNewsCheck | Add comment

The Houston Chronicle commands a massive lead in the market’s online readership with a two-site strategy that sees the wealth of its users choosing free, abbreviated content over the depth behind a hard paywall. It’s also executing a multi-front digital revenue strategy with content marketing playing a key role. In this Digital DMA profile, Patrick Duprey takes a closer look at the paper’s efforts and the TV news sites and pureplays chasing behind it.

This article was originally posted on netnewscheck.com

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Houston Sites Playing Catch-Up To Chronicle

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