IABM Names Joe Zaller N.A. Development Officer
The International Association of Broadcasting Manufacturers has chosen Joe Zaller to be its North American market development officer. In this role with the IABM, Zaller will help to develop and implement the IABM’s North American membership growth program; foster awareness of the IABM’s activity, services, and business impact throughout its member community and the North American market as a whole; and promote sales of IABM reports to members, investors, and financial analysts in North America.
Zaller is a digital media strategist with extensive international experience in broadcast, cable, satellite, IPTV and mobile TV markets. Prior to founding Devoncroft Partners, a provider of strategic marketing and market research for digital media, he was VP of corporate development and, earlier, VP of strategic marketing at Snell & Wilcox (now Snell). Zaller previously was VP of marketing at Irdeto. He holds an MBA from The Paul Merage School of Business at the University of California, Irvine.
“Having worked as a vendor and served as an IABM board member, I’ve seen the many benefits offered by the organization. I look forward to extending awareness of these benefits and availability of its resources to the North American technology vendor and investor communities,” Zaller said.