IBM Joins NAB’s PILOT Program

IBM has joined the National Association of Broadcasters’ (NAB) PILOT program. PILOT brings together innovative companies, educators and advocates with broadcasters to advance broadcast technologies and cultivate new media opportunities.

PILOT consists of broadcasting and technology stakeholders, such as new media broadcast operators, measurement and attribution companies, advertising partners and technology providers. Among other goals, PILOT’s working groups and committees strive to drive the creation and implementation of new technologies and solutions for the media industry.

“IBM has a long history of innovation and groundbreaking services in the technology sector,” said NAB EVP and CTO Sam Matheny. “We are delighted to have IBM join PILOT and look forward to the collaboration and exploration of new media opportunities with their industry expertise. They are a great addition to our existing members working to further develop the broadcast industry.”

“New technologies and innovations, including cognitive computing and cloud, are advancing the media industry at a rapid pace, bringing a new set of challenges and opportunities for broadcast organizations,” said Peter Guglielmino, CTO, Global Media & Entertainment Industry, IBM. “Together with PILOT, we’re providing a framework for not only driving innovation in the marketplace but also helping industry players navigate a new landscape and accelerate their own digital transformation.”

Members of PILOT help define key areas for development of innovative technologies and services for media companies with a focus on artificial intelligence and machine learning; augmented and virtual reality; platform engagement; multi-platform measurement; the connected car; and Next Gen TV. As associate members of NAB, PILOT members will also participate in NAB technology program development, conventions and networking events.