TV News Check
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Ten years ago the iPhone didn’t exist, local advertisers didn’t know what a Facebook page was, and yellow pages were an essential part of any small business’s ad budget. So what changes will the next 10 years bring to local advertising? Here are five predictions based on conversations with analysts, buyers and others.
This article was originally posted on medialifemagazine.com
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Local stations are in real trouble because the networks no longer need them to distribute their products.. What will become of the local station revenue is a real piece of this puzzle………
Ten years from now 25% of current local TV stations will be gone.
An “existential” conversation about local TV stations is timely and necessary. No question that the networks will continue to exploit new distribution channels while retaining the old ones. Smart station operators fully comprehend the implications and should be “doubling down” on making their properties intensively relevant to the local markets that they serve. Taking any other path will not have a very positive outcome.
Unfortunately “doubling down” means more dumbed-down local news on the cheap. More crime, car wrecks and weather hype. More commercial glut. There will not be a very positive outcome for many stations.