ITV To Streamline Distribution Chain With Miranda

ITV, the U.K.’s largest commercial television network, will streamline its distribution chain using channel-in-a-box content delivery based on Miranda Technologies’ iTX solution. 

ITV’s move to an IT-based system will begin with its new Red Button interactive video services, which are due to launch later this year. The new system will offer much greater playout flexibility, enhanced scalability and a lower cost of ownership, according to Miranda.

Paul Dale, ITV’s chief technology officer, said in a statement: “We are delighted to have entered an agreement with Miranda Technologies to support a core part of ITV’s technology platform.” 

All the key playout processes will be integrated using Miranda’s systems, including NVision routing, Kaleido multi-viewers and iControl Playout Manager facility monitoring, allowing a single ITV operator to monitor the entire content delivery chain, and quickly respond to any faults in the system using advanced signal path and facility monitoring.

Miranda’s iTX system uses enterprise grade IT servers and software to unify and streamline ingest, media management, schedule management, asset management, automation, signal processing, master control, graphics and multi-format playout.

The IT-based architecture reduces the complexity of facilities and simplifies maintenance, according to Miranda. By handling all stages of the production and delivery process under a consistent user environment, iTX also increases efficiency, scalability and speed of response.