Jennifer Colleran to Head WSI’s Traffic Development

WSI (Weather Services International), a provider of professional, on-air and mobile weather solutions for media, today announced the appointment of Jennifer Colleran as director, traffic business development for WSI and Weather Central, the professional division of The Weather Co.

In her new position, Colleran will lead the Max Traffic sales initiatives by affiliating additional television stations and working to increase the Max Traffic offering across the company’s client base. She will be based in California, and her territory will include all U.S. and Canadian broadcast markets.

“Jennifer brings exceptional and proven business development experience and highly skilled, in-depth knowledge of the broadcast traffic market to her new position,” said Bill Baker, chief revenue officer for WSI and Weather Central. “Her knowledge and consultative approach to broadcast traffic will serve our clients well and reinforce our commitment to deliver a total solution (Max Eco-System) when it comes to delivering weather and traffic together.”

Colleran has more than nine years of experience in the broadcast traffic industry. Prior to her new appointment, she was VP, television for Radiate Media, a provider of traffic content. She also has held executive positions of increasing responsibility with NAVTEQ, Traffic.com, Harmelin Media, Internet Network TV, Paxson Communications and WBPF West Palm Beach, Fla.

Colleran earned a Bachelor of Arts from the University of Pennsylvania.


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