Jim Rogers Named WHDH-WLVI Sales Director

Sunbeam promotes WHDH national sales manager to head sales at the Boston duopoly. He’s succeeded by Charles Shiebler, while Paul Bertoli will head national sales at WLVI.

Sunbeam Television has named Jim Rogers director of sales at its WHDH (NBC) and WLVI (CW) Boston (DMA 7), effective immediately.

Rogers succeeds Paul Magnes, who was promoted to VP-GM of the Boston duopoly in February. Rogers previously was WHDH’s national sales manager.  

Other changes in sales management at the Boston stations include:

  • Charles Shiebler, former national sales manager for WLVI, has been moved to the position of national sales manager for WHDH.
  • Paul Bertoli, an account executive at WHDH, has been elevated to national sales manager  at WLVI.

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