Media General moves the veteran broadcast executive from head of its Mississippi stations in Jackson and Hattiesburg to run its CBS affiliate in Birmingham, Ala.
DMA 45: BIRMINGHAM, AL
Jimmy Cromwell Named VP-GM Of WIAT
Media General’s CBS affiliate WIAT Birmingham, Ala. (DMA 45) today appointed Jimmy Cromwell vice president and general manager, effective immediately. He joins WIAT after serving in a similar capacity at Media General’s CBS affiliates WJTV Jackson, Miss., and WHLT Hattiesburg, Miss., since 2011.
Cromwell succeeds Erik Schrader, who left WIAT about a month ago to take the GM post at WOIO Cleveland.
Cromwell will be tasked with providing strategic direction, leadership and operational management for WIAT, reporting to Stan Knott, Media General’s VP of broadcast markets.
Cromwell comes to WIAT with more than 30 years of sales and management experience in the broadcast, cable and newspaper industries, including time in Birmingham. In his most recent position at WJTV and WHLT, he oversaw news expansion by adding a weekday 4 p.m. newscast, weekend early morning newscasts, as well as re-engineering WHLT’s weekday 10 p.m. newscast. He also helped design and implement a state-of-the-art news set and launched two CW digital channels.
Prior to his role as GM of WJTV, he was the station’s director of revenue from 2009 to 2011. Before that he held sales management positions at Birmingham’s WBMA and The Birmingham News, Atlanta’s WGCL and Jacksonville’s WJXX.
He is the chairman of the Mississippi Association of Broadcasters board of directors.
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Cromwell is a graduate of the University of Florida.
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