John Brauer Named SVP Of Insights And Media Measurement For Fox O&Os

The former Comcast and Amazon executive will be responsible for everything from day-to-day measurement needs, to strategic direction using data and analytics, as well as analyzing and implementing emerging audience measurements.

John Brauer today was appointed senior vice president of insights and media measurement for Fox Television Stations. Reporting directly to Patrick Paolini, FTS executive vice president of ad sales, Brauer will manage all aspects of FTS’s media data, insights and measurement across all divisions of FTS, with particular focus on ad sales.

In this role, Brauer will be responsible for everything from day-to-day measurement needs, to strategic direction using data and analytics, as well as analyzing and implementing emerging audience measurements.

Paolini said: “John is a veteran of multiplatform data analytics with a commitment to utilizing the most advanced technologies to inform critical business decisions. With his innovative approach, FTS will shape the future of television measurement and deliver greater return on investments and an unparalleled value to our advertisers and viewers.”

Brauer has nearly 20 years of experience in the media and advertising technology industry, with expertise in media measurement, advanced analytics, audience, and advertising innovation. Most recently, he was vice president, insights and analytics for Effectv, the advertising sales division of Comcast Cable, where he led the company’s data initiatives, spearheading data science, analytics, measurement, marketer insights and advertising effectiveness research.

Prior to that, Brauer was a senior technical product manager at Amazon, where he designed a system to attribute the company’s product sales to advertising impressions trafficked across platforms and screens. Previously, he held the role of senior director of optimization product for NBCUniversal.

Earlier in his career, Brauer held a variety of analytics and product leadership positions focused on video advertising measurement and optimization solutions at Vevo, Nielsen and JW Player, a video platform company.

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A graduate of Bennington College in Vermont, Brauer holds a Bachelor of Arts degree in international affairs and Chinese language.


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