He will be responsible for sales, marketing, local programming and operations for Azteca America’s Los Angeles O&O and will also be supervising and developing regional strategies for KEMO San Francisco, KPDF Phoenix and KHDF Las Vegas.
DMA 2 (LOS ANGELES)
Jose Luis Padilla Named KAZA GM
Azteca America today named Jose Luis Padilla vice president and general manager of its flagship KAZA Los Angeles, and regional vice president of Azteca’s West Coast managed stations. He succeeds Khaled Abdelwahed, who left approximately six weeks ago
In his new role, Padilla will be responsible for sales, marketing, local programming and operations for KAZA and will also be supervising and developing regional strategies for KEMO San Francisco, KPDF Phoenix and KHDF Las Vegas.
Padilla is a 25-year veteran of Spanish-language media. Prior to joining Azteca, he was general sales manager at CNN Latino where he established the West Coast sales division and developed its client base.
Prior to that, he was SVP-GM of KWHY Los Angeles and also spent 18 years at Univision Network where he held various positions and ascended to VP-GM and general sales manager of KTVW Phoenix.
Padilla is on the Board of the Walter Cronkite School of Journalism at Arizona State University and is a guest professor for the graduate program.
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