Judy Mitchell Named WBDTD Affiliate, Co-Op VP

Judy Mitchell today was named vice president, affiliate marketing and co-op, Warner Bros. Domestic Television (WBDTD).

In her new role, Mitchell will be responsible for the supervision, organization and communication of local station marketing, media and promotion strategies internally and with affiliates, working closely with the sales and WBDTD/Telepictures’ marketing teams.
Mitchell will also oversee the affiliate marketing and station relations teams to develop marketing plans, manage and evaluate station activity/performance and develop initiatives and actionable plans of local stations.

Mitchell joins Warner Bros. after 19 years at CBS, working as regional director, CBS Affiliates and Owned & Operated Stations (Northeast and Mid-Atlantic Territories); group director, affiliate relations, CBS Television Network and UPN Television Network; and, most recently managing group director, affiliate relations, CBS Television Network.

She began her career working in marketing and promotion in Providence, R.I., working both at WJAR and WPRI.