Julia Larson Named KRCW National Sales Mgr.

Tribune Broadcasting’s CW affiliate KRCW Portland, Ore. (DMA 23), has elevated Julia Larson to national sales manager. Larson, who was most recently an account executive for KRCW, will now oversee the national sales efforts for the station.

Larson has an extensive history in broadcast media, sales and advertising. Prior to joining KRCW in 2010, she spent 20 years as an account executive at Portland’s Fox affiliate KPDX and after the affiliation change, KPTV.

She came to Portland from San Francisco where she was senior broadcast negotiator for J. Walter Thompson. Earlier in her career, Larson served as regional account coordinator for DMB&B as well as assistant media planner for Jack Levy & Associates in Chicago.

Larson graduated from Southern Illinois University with a BA in advertising and a minor in marketing and psychology.