The ABC affiliate claims that it has more "Likes" than any other local TV station in the country, thanks in part to a big time contest sponsored by the Mercedes Benz Dealers of Southern California.
KABC Surpasses 600,000 Facebook Likes
Lots of people in Los Angeles like KABC.
And lots of people would love to win a 2014 Mercedes-Benz CLA. A $100 gas gift card is also a nice prize.
The ABC affiliate said this week that it now has garnered more than 600,000 “Likes” on its Facebook page, and claims that it has more likes than any other local TV station in the country. One of the reasons for all the likes is a recent contest that launched last week, courtesy of Mercedes Benz.
To enter, viewers simply have to “Like” the KABC Facebook page. Those who already like the page are automatically entered. The contest launched last Tuesday and goes through Friday, Sept. 27. The KABC morning show has picked a daily gas card winner during the newscast. On Sunday, Sept. 29, during the ABC7 Eyewitness News 11 p.m. broadcast, the station will announce the grand prize winner of the sports car.
“Social media is a priority for us as we look to the future of local television,“ KABC-TV president and GM Arnold Kleiner said in a statement. “We are all connected in social media more than ever and as the most watched television station in Southern California we want to serve our viewers just as well in the social space as we do on television.”
The station also has more than 145,000 followers on Twitter.
KABC, which produces 46 hours of news each week, uses its Facebook page to provide viewers with breaking news, weather information and behind-the-scenes looks at the station, in addition to contests exclusive to Facebook fans.
Wendy McMahon, VP creative services and programming at KABC, says the station’s social media strategy gets viewers to watch more frequently.
“Our hope is that people will check their mobile devices while watching TV any time of the day and discover a new story or a new reason to tune in to our newscasts,” she says.