In this newly created position, Trevor Heaton will oversee the political vertical across all of Katz Television Group divisions and regions. He will focus on advocating local broadcast’s unique capabilities to key political ad decision makers.
Katz Taps Heaton As Political Sales SVP
TV rep firm Katz Television Group today named political advertising executive Trevor Heaton senior vice president of political sales. Heaton brings nearly 15 years of political advertising experience to the newly created position.
Heaton will oversee the political vertical across all of Katz Television Group divisions and regions. Heaton will focus on advocating local broadcast’s unique capabilities to key decision makers in the political advertising arena.
He will work closely with political consultants and media brands to create the most compelling media solutions. Additionally, Heaton will work closely with Katz partners to improve their political revenue-generating efforts.
A 15-year veteran of Katz, Heaton started his career there as a sales assistant and was promoted to several political management roles including director of political sales and VP of political sales.
“This new position underlines Katz Television Group’s continued commitment to provide advertisers with the highest level of focus and expertise in the political category,” said Leo MacCourtney, president of Katz Television Group. “With over 15 years in the industry and an extensive political background, Trevor will help us showcase the power and effectiveness local spot television has in reaching and engaging voters.”
Heaton will be based in Washington and report to Craig Broitman, chief operating officer of the Katz Television Group.