KCRA-KQCA Ready Earthquake Relief Drive

Hearst-owned duopoly KCRA (NBC) and KQCA (MNT) Sacramento, Calif. (DMA 20), and the Gold Country Region Chapter of the American Red Cross will hold a disaster relief drive on Wednesday, April 29.  Funds raised will benefit those in areas impacted by the Earthquake in Nepal.

On April 25, a devastating magnitude-7.8 quake rocked the nation leaving thousands dead, missing or injured.  The destruction in Kathmandu, the capital, is horrific; temples reduced to rubble, homes destroyed and hospitals short on medical supplies and overflowing with patients. Serious damage has also been reported in villages in the surrounding valley and in neighboring countries.   

“It is important that we do all we can to provide help to the communities affected by this horrible earthquake,” said KCRA-KQCA President-GM Elliott Troshinsky. “Our thoughts and prayers are with the victims and families affected by this disaster.” 

“The devastation in Nepal has captured the attention of the world,” said KCRA News Director Lori Waldon.  “As our viewers watch these horrific images, they want to know how they can help. Our KCRA 3/Red Cross phone bank is providing an important way for our viewers to find a direct and meaningful way to help the people of Nepal.”

“The American Red Cross is supporting the Red Cross of Nepal with whatever help they request,” said CEO Kathleen Weis. “This particular disaster has grown by enormous levels each day, and will likely continue to grow in the coming weeks as aftershocks continue and more remote areas become accessible.”

The stations will do live cut-ins throughout the day and will have coverage during newscasts asking for donations from 4:30 a.m. through 7 p.m. People may donate by calling 800-513-3333 or by texting the word REDCROSS to 90999 to make a $10 donation. During the drive the station will accept cash donations only, no relief goods or supplies at this time.


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