KCRA-KQCA To Hold Typhoon Haiyan Relief Drive

Hearst-owned KCRA (NBC)-KQCA (MNT) Sacramento, Calif. (DMA 20), and the Capital Region Chapter of the American Red Cross will hold a disaster relief drive today. Funds raised will benefit those in areas affected by Typhoon Haiyan.

Typhoon Haiyan swept across the central Philippines on Friday leaving a trail of massive destruction in its wake. With sustained winds reported at over 145 miles per hour, and significantly stronger gusts, Haiyan was the second category 5 typhoon to strike the Philippines this year.

“It is important that we do all we can to provide help to the communities affected by this storm,” said KCRA-KQCA President-GM Elliott Troshinsky. “Our thoughts and prayers are with the victims and families affected by Typhoon Haiyan.”

“The devastation in the Philippines is overwhelming. Hour by hour, our viewers are seeing the tragic pictures of that battered region and they want to help,” said KCRA News Director Lori Waldon. “We are happy to provide a way for our viewers to help the typhoon victims. There is such incredible generosity in our community.”

The stations will do live cut-ins throughout the day and will have coverage during newscasts asking for donations from 6 a.m. through 7 p.m. People may donate by calling 1-800-513-3333 or by texting the word REDCROSS to 90999 to make a $10 donation. During the drive we will only accept cash donations, no relief goods or supplies at this time.