KFMB San Diego Latest Rentrak Client

Rentrak has signed a TV measurement agreement with Midwest Television-owned KFMB, the CBS affiliate in San Diego (DMA 28).
 
KFMB will use Rentrak’s measurement system that gathers data from more than 800,000 TVs in the San Diego market. Additionally, KFMB will employ Rentrak’s single-source auto and political advanced demographics to target commercial messages to these two advertising categories: auto purchasers and voter segments.
 
“We are pleased to offer Rentrak research and viewing data to our clients here in San Diego,” said KFMB VP-GM Pat Nevin. “There are many unique, compelling and differentiating features to Rentrak’s suite of offerings. We see great value and an opportunity to present additional metrics that will help target who is watching CBS 8.”