KGW Names New Director Of Digital Strategy

Tegna-owned NBC affiliate KGW Portland, Ore. (DMA 25), has promoted Greg Retsinas to director of digital strategy for the KGW Media Group. In this newly created position, Retsinas will have responsibility for digital content and revenue strategy.

Retsinas has been on the KGW senior leadership team as director of digital media for nearly three years and has been a key innovator in the media group’s content transformation, according to the station.

Under the leadership of Retsinas, KGW.com has been recognized with several awards for outstanding journalism, including Regional Murrow awards for best website and excellence in social media, the Local Media Association award for best digital innovation and the Oregon Association of Broadcasters award for best use of digital media.

A graduate of Brown University, Retsinas spent 15 years with New York Times Co. properties, starting as a journalist. In 2004 he moved to an online director position, then digital director and interactive editor.

Just prior to joining KGW, Retsinas was the digital director of Sonoma Media Investments serving as the new company’s chief officer for all digital content initiatives including websites, four newspapers, replica editions and magazines, promotions and external vendor relationships.

Retsinas combines an entrepreneurial background with his journalistic experience. He launched PD Media Lab, a digital creative agency helping businesses with digital marketing solutions. In that role, he managed a team that offered website builds, hosting and serving support, SEO/SEM marketing, mobile/tablet design and advertising solutions.

Retsinas serves as the co-organizer of the Online News Association’s Portland group.