KMBC-KCWE Names New Sales Leadership

An internal promotion and a hire from within Hearst Television define the new sales management team at KMBC (ABC)-KCWE (CW) Kansas City (DMA 31). Shannon Hart has been promoted to general sales manager for KMBC and Jason Ferguson will assume the same role for KCWE.

Hart has been a member of the KMBC-KCWE sales team for 12 years. Most recently, she was general sales manager at KCWE for 11 years. She joined KMBC.com in 2000 as digital sales manager. Prior to her tenure at KMBC-KCWE, Hart served in a number of management roles at KSNT Topeka, Kan., and created the regional sales office for Lee Enterprises, handling all Kansas City advertising for KSNT, KSNW Wichita and KMTV Omaha.

Ferguson will join KCWE as general sales manager on July 1. He comes to KCWE from his current position as local sales manager at Hearst sister station WISN Milwaukee. Ferguson’s career has included posts at a number of Hearst stations, including national sales manager for WDSU New Orleans and WAPT Jackson, Miss., and account executive for WXII Winston Salem, N.C.

The new management team will be responsible for advertising sales related to KMBC, KCWE, their subchannels and KMBC.com.