KOIN, Komen Partner To Fight Breast Cancer
Media General-owned CBS affiliate KOIN Portland, Ore. (DMA 23), today announced a new partnership with Susan G. Komen of Oregon and Southwest Washington. The three-year commitment will be focused on bringing attention to breast cancer and initiatives that help support early detection, research, treatment and resources for those facing the disease in Oregon and Southwest Washington.
Using television and digital media platforms, KOIN will promote Susan G. Komen’s numerous community partnerships and major events while increasing overall awareness of the organization and its mission. KOIN will air public service announcements, publicize events and promote volunteer opportunities for viewers to get involved with the cause.
Komen’s largest event, Portland’s Race for the Cure, takes place Sept. 20 and will feature KOIN anchor Jennifer Hoff as emcee and participant.
“We are thrilled to join the fight with Susan G. Komen to end breast cancer,” said Adrienne Roark, KOIN president-GM. “KOIN 6 staff and viewers can join our anchor Jennifer Hoff to raise awareness and help people fighting the disease here at home. We are confident that our combined resources will create a winning partnership.”
Throughout the year, KOIN will publicize and encourage involvement in Susan G. Komen’s most impactful events, including Race for the Cure, Lunch for the Cure and the Breast Cancer Issues Conference. In addition, KOIN will be working with Susan G. Komen to educate viewers on Komen’s many on-going educational programs.