KPBI Fort Smith, Ark., Drops MNT For Retro TV
KPBI, the full-power My Network TV affiliate in the Fort Smith, Ark., market (DMA 100), will drop its MNT affiliation this week and become a fulltime Retro TV affiliate.
Greg Fess, president of KPBI, said: “I am very excited to be bringing the RTV Network to the northwest Arkansas area. We love the family-friendly programs that we have enjoyed over the years. We know that viewers will embrace this new programming on KPBI.”
RTV’s Neal Ardman pointed to the success many full-power stations are now having using RTV on the main channel as the primary — and often only — network. “We have enjoyed tremendous ratings success in several markets, including Boston on WMFP, Knoxville, Tenn., on WMAK and St. Louis on WPXS. Along with fantastic shows like Magnum P.I. and Quincy, RTV provides most of its affiliates 24/7 centralized master control on a barter basis.”
Ardman added that with RTV “providing both the local and national content on an individual stream, the stations have little if any capitol cost in launching and the only ongoing cost is the actual cost of spot sales.”