The Media General-owned San Francisco indie is adding Bridezillas, Hollywood Today Live and Crime Watch Daily in place of paid programming on weekdays.
DMA 6: SAN FRANCISCO
KRON Revamps Daytime, Drops Infomercials
On Monday, Sept. 14, Media General-owned independent KRON San Francisco (DMA 6) will launch a new daytime programming lineup that replaces paid programming with crime show, a reality television drama and an entertainment news and talk variety hour from Hollywood.
New to KRON’s line-up are:
Bridezillas, the syndicated version of the hit AMC show that chronicles the lives of women engaged to be married, casting their busy schedules in an emphatic and humorous fashion.
Hollywood Today Live, a new one-hour, daily entertainment news and talk variety show that delivers movie, TV and pop culture news, exclusive celebrity interviews and the hottest red carpet premieres from the heart of Tinsel Town.
Crime Watch Daily, the first crime show to air in daytime syndication, covering the worlds of crime, mystery and drama”. KRON will work in tandem with Crime Watch Daily on local undercover investigations and exclusive stories. Recently, the two worked on an investigation into Uber and how the company screens its drivers.
“We are very excited about our fall launch that eliminates paid programming and infomercials from our Monday-Friday daytime schedule for the first time since 2002,” said VP-GM Ashley Gold Messina. “This move adds continuity to our schedule, gives the Bay area viewers a reason to stay with KRON 4 all day long, and gives us an additional promotional platform for our news products. With this new line-up, we have a great foundation to advance our growth plans.”
BRAND CONNECTIONS
“It was really important that we provide viewers and advertisers with top-notch, unique programming that they can’t get anywhere else,” says Bob Scutari, general sales manager. “We look forward to maximizing all the opportunities that our new schedule will bring.”
Here is KRON’s daytime lineup:
10 a.m. – Dr. Phil
11 a.m. – Law & Order Criminal Intent (new)
Noon – Bridezillas (new)
1 p.m. – Hollywood Today Live (new)
2 p.m. – The Doctors (new time)
3 p.m. – Crime Watch Daily (new)
4 p.m. – Dr. Phil
5 p.m. – KRON 4 News at 5
Comments (5)
Jeff Groves says:
September 9, 2015 at 4:19 pm
This is a step in the right direction. As for the infomercials -GOOD RIDDANCE!!!
Joe Jaime says:
September 9, 2015 at 5:36 pm
Surprised a station this size doesn’t air a noon newscast. Sell a 9am-3pm ROS 20x weekley and you’ll never miss the infomercial revenue.
Andrea Rader says:
September 9, 2015 at 6:18 pm
I’m surprised they don’t have a noon newscast, too, considering how many hours of news they already air.
Teri Keene says:
September 9, 2015 at 8:11 pm
I think Bridezillas is/was a WE (Women’s Entertainment) show.
Roger Lyons says:
September 10, 2015 at 4:19 pm
Reruns have been in syndication since 2013. They’re among the lowest-rated barter shows in syndication. The question is can a low-rated barter program bring in more revenue than an hour of infomercials?