KTLA Names Anderson Creative Services VP
Tribune Broadcasting’s CW affiliate KTLA Los Angeles (DMA 2), today appointed Adrianne Anderson vice president, creative services.
Anderson is responsible for both internal and external branding, promotion and marketing for the station, reporting to Don Corsini, station president-GM, and working alongside Marshall Hites, Tribune Media’s SVP of creative services for the company’s 42-station broadcast group.
Anderson joins KTLA from Warner Bros Worldwide Television in Los Angeles where she was VP of marketing, responsible for setting integrated media strategies, overseeing all media buying for WB brands, and managing media campaigns.
Prior to her position at Warner Bros Worldwide Television, Anderson was VP of marketing for Telepictures/Warner Bros Television where she supervised marketing initiatives for first-run programming. She has also held creative management positions at KTTV-KCOP Los Angeles, KYW-WPHL Philadelphia and WCAU Philadelphia.
She began her career in television at WTVJ Miami as the NBC station’s design director.
Anderson has been honored with numerous industry awards, including 14 Promax Awards, numerous Emmy and Addy Awards and two National Daytime Emmy Awards (for her work on The Ellen Degeneres Show.)