KTVN Reno Adds Rentrak Ratings Services

Sarkes Tarzian-owned CBS affiliate KTVN Reno, Nev. (DMA 106), has signed a long-term TV measurement agreement with Rentrak.
 
KTVN will have access to Rentrak’s passive measurement system including daily household and demographic ratings.
 
“We are excited to have access to Rentrak’s stable demographic ratings,” said KTVN President-GM Lawson Fox. “Rentrak’s measurement of Reno through their massive database here will provide stable, reliable daily ratings information that we can use to better understand our audiences and serve our advertisers.”
 
“We are very excited to be partnered with Sarkes Tarzian, Inc., a company with deep roots in our industry,” said Steve Walsh, Rentrak EVP of local television. “With the addition of KTVN-TV in Reno, the majority of local television stations in Reno now use Rentrak.”