The former YouTube executive will help drive the company’s digital strategy and will be responsible for growing the consumption, audience engagement and monetization of NBCUniversal Digital Enterprises’s content on both existing and emerging platforms.
Laura Lee Joins NBCU Digital As EVP
NBCUniversal Digital Enterprises today named Laura Lee executive vice president, content, strategy and operations.
In this newly created role, Lee will help drive the company’s digital strategy and will be responsible for growing the consumption, audience engagement and monetization of NBCUniversal’s content on both existing and emerging platforms.
She also will oversee and build on existing partnerships with Snap, BuzzFeed and Vox. Lee will be based in New York and report to Maggie Suniewick, president of NBCUniversal Digital Enterprises. She begins on June 19.
“Laura’s deep experience in the digital space will be a great asset as we continue to create new monetization and premium content opportunities across NBCUniversal and expand our partnerships with new media and technology companies,” said Suniewick.
Lee spent eight years at YouTube, where during her tenure, she expanded the North American media business with innovative partnerships across television, film, sports and news with more than 300 companies. She also launched YouTube’s VOD service in the United States and Canada.
Additionally, she spearheaded YouTube’s relationships with partners including Vice, Discovery Networks, Frederator Studios, Lionsgate, Univision, Sony Pictures, NBCUniversal, CBS and Scripps, among others.
Lee led the launch of YouTube’s Rentals product (VOD), the company’s first foray into the transactional business and YouTube’s launch of full-length shows and movies.
Most recently, Lee was the president and chief digital officer of Margaritaville Media where she was responsible for all content (Margaritaville.com, Margaritaville TV, Radio Margaritaville) and digital efforts for the lifestyle brand. Additionally, Lee served in various business development, production and development roles at MTV, VH1, Spike TV and Time Warner. Lee began her career as a media investment banker for J.P. Morgan.
She is a graduate of Brown University and Harvard Business School.