Lawson To Join ATSC 3.0 Panel At TV2020

John Lawson, executive director of the AWARN Alliance, will join a panel at TVNewsCheck’s TV2020: Monetizing the Future conference next week to provide an update on the alliance’s ongoing effort to implement an advanced emergency alerting system as part of the coming ATSC 3.0 broadcast platform.

The panel, which will primarily address the money-making opportunities of ATSC 3.0, also includes Mike Chapman, managing director of Accenture Strategy; Jerry Fritz, EVP for strategic and legal affairs of One Media; Mary Ann Halford of FTI Consulting; and Sandhi Kozsuch, chairman of the Pearl group and a senior director at Cox Media.

TV2020, held in conjunction with NAB Show New York, will take place next Wednesday (Oct. 18) at New York’s Javits Center. The ATSC 3.0 panel is slated to start at 2:15 p.m. and run for 45 minutes.

“We appreciate John’s agreeing to join the panel,” said TVNewsCheck Editor Harry A. Jessell. “Emergency alerting will be an integral part of  ATSC 3.0 and will likely be one of its initial killer apps.”

Lawson is also president of Convergence Services, Inc, a consulting firm focused on smart spectrum utilization and Next Generation Television (ATSC 3.0).

He has served as CEO of the Association of Public Television Stations, EVP of ION Media Networks and executive director of the Mobile500 Alliance.

The AWARN Alliance membership includes commercial and public broadcasters that reach over 85% of U.S. households, the National Association of Broadcasters, the Consumer Technology Association, the Interactive Television Alliance and a growing number of U.S. and Korean technology companies and service providers.

TV 2020: Monetizing the Future, launched last year to explore the potential for monetizing ATSC 3.0. This year, it has expanded its focus to address topics including OTT, the future of spot TV advertising revenue, digital monetization, the investment case for transitioning television technology to IP infrastructure and the future of broadcast TV programming in non-network time periods.

NAB Show New York runs Oct. 18-19 at the Javits Center. It aims to connect the next generation of storytellers to the technology and innovation fostering new content strategies to inform, educate and entertain. Produced by the National Association of Broadcasters, the event is co-located with the annual AES Convention and is also part of The Media Collective, a weeklong collaboration of media and entertainment events providing greater exposure to global thought leaders, innovative solutions and new platforms.

To register for TV2020, click here.