LBI Media Names Marco Antonio Gonzalez PR VP

LBI Media, the parent company of Estrella TV Network and the owner of 10 television and 17 radio stations, today appointed Marco Antonio Gonzalez to the newly created role of public relations and corporate affairs.

In this new capacity, Gonzalez will be responsible for developing and implementing a comprehensive communications strategy and will also handle all community affairs and media relations efforts.

Gonzalez will also serve as official spokesperson for the company and will work closely with executives, show producers, talent and radio programmers to showcase and promote the company’s ongoing entertainment offerings in both radio and TV sectors, as well as its new digital platform network Fenomeno Studios. Gonzalez will report to the chief operating officer of company, Winter Horton.

Gonzalez recently was senior director of corporate communications for Herbalife North America, and previously as director of corporate communications for Latin America for the same company. Prior to his work with Herbalife, he managed the national publicity division for Univision Records.

Gonzalez holds a Master’s degree in communications management from the Annenberg School for Journalism and Communications at the University of Southern California.