LIN Launches Mobile Marketing Company

LIN Media today announced the launch of LIN Mobile, a new company that will provide mobile marketing solutions for clients nationwide. LIN Mobile is based at LIN Media’s digital sales headquarters in New York.

The company said that by leveraging LIN Media’s 50-year history and its “strong relationships with local and national advertisers, LIN Mobile will help clients effectively market their products and services to an increasingly mobile-centric population by delivering targeted and localized media across all dominant mobile devices.”

Digital industry veteran Kevin Wassong has been appointed CEO of LIN Mobile and will report to Robb Richter, LIN Media’s SVP in charge of digital media. Wassong is the founder and former CEO of digital@JWT, the fully integrated digital branding and e-business arm of J. Walter Thompson, a global advertising agency.

Most recently, Wassong was president of Minyanville Media, an Emmy Award-winning, next-generation digital network that creates branded business content to entertain, inform, and educate investors of all ages. He is a graduate of the S.I. Newhouse School of Communications at Syracuse University.

LIN said the new venture “furthers the company’s goal to be advertisers’ preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc.-ranked network, performance marketing technology, and SaaS content management, engagement and monetization solutions — all under one roof.”

Commenting on the announcement, Vincent Sadusky, president-CEO of LIN Media, said: “Our investment in mobile demonstrates our commitment to responding to advertisers’ needs and providing them with the most effective marketing channels. Kevin is both a pioneer and a veteran and we are excited to have someone of his caliber advance our mobile business.”