LIN Mobile Names Craig Ellish VP, Sales
LIN Media announced today that digital advertising executive Craig Ellish has been appointed to vice president, sales and publisher development for LIN Mobile, LIN Media’s mobile marketing solutions business.
LIN Mobile was launched in November 2012. The company said in his new role, Ellish is responsible “for driving revenue growth by building strong relationships with advertisers, publishers and key technology partners and developing industry-leading targeted and scalable mobile marketing solutions for clients nationwide.” He will report to Kevin Wassong, LIN Mobile’s CEO.
Ellish has nearly 20 years of experience in developing advertising campaigns and delivering results for major U.S. clients. For the past six years, he was director of sales for Specific Media/MySpace, where he was responsible for managing the East Coast sales team, negotiating and closing new contracts, and maintaining strategic relationships with Fortune 500 advertisers, top agencies and direct marketers with the company’s suite of video, original programming, network and mobile products.
Prior to Specific Media, Ellish held sales management positions at ValueClick Media, DaTran Direct and Blue Mountain’s eGreetings. He launched his advertising sales career at Turner Broadcasting System’s CNN Networks, after receiving his Bachelor of Arts degree from the University of Maryland in 1996.