LIN Promotes Two Digital Execs

LIN Media today announced the promotions of William Gaffney to VP digital operations and Michael Kelly to VP digital revenue.

Since joining the company as regional interactive director in 2008, Gaffney helped create and implement LIN Media’s multiplatform content syndication strategy. In addition, Gaffney helped launch LIN Media’s mobile marketing strategy, including mobile display, video and SMS text marketing solutions. Most recently, Gaffney is credited with the development and launch of onPolitix, an online platform for the highly engaged political consumer.

Kelly also joined LIN Media in 2008 as the company’s director of interactive/new media sales. He has also been instrumental in new product development design and sales training, including the integration of RMM’s full suite of online advertising solutions. All of LIN Media’s 32 television stations are now marketing RMM’s innovative and targeted products, including custom display, vertical display, search and e-mail marketing solutions.

“These promotions recognize Bill and Mike’s tremendous contributions to the growth and success of our digital media platforms,” said Robb Richter, LIN Media’s SVP new media. “They are experts in their respective fields and have contributed enormously to building a digital culture at our television stations, achieving numerous synergies with RMM, our online advertising business, and transforming our company into a bona fide local multimedia company.”


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