DMA 20 (SACRAMENTO, CA)

Lori Waldon Named ND Of KCRA-KQCA

The former news director of Hearst’s WISN Milwaukee is joining the group’s Sacramento, Calif., NBC-MNT duopoly on Aug. 20.

Hearst Television on Monday named Lori Waldon news director of is KCRA (NBC)- KQCA (MNT) Sacramento, Calif. (DMA 20), effective Monday, Aug. 20. She succeeds Anzio Williams, who left the stations in June to become news director of WCAU Philadelphia.

Waldon joins the duopoly from Hearst’s WISN Milwaukee where she has been the news director since 2006.

A native of California, Waldon previously was assistant news director at Sacramento’s KOVR and KMAX. She previously spent 13 years in news management roles at KPIX San Francisco, serving as managing editor, executive producer and news producer.

Waldon was also a general assignment news reporter at television stations in Charlotte, N.C., Mobile, Ala., and Peoria, Ill.

Waldon earned a bachelor’s degree from the University of Southern California, Los Angeles, and a master’s degree from Northwestern University’s Medill School of Journalism. Waldon has served as a visiting faculty member at the Poynter Institute for journalism and as a leadership coach for the Radio Television Digital News Association and Foundation. She is an active member of the National Association of Black Journalists.


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