Lyle Cifuentes Upped To WXYZ-WMYD Digital Dir.

Scripps-owned WXYZ (ABC) and WMYD (MNT) Detroit (DMA 14) today appointed Lyle Cifuentes digital director. Cifuentes was the stations’ executive producer of digital content before being promoted to her new position.

Cifuentes began her career at WXYZ in 2000 as a production assistant. She was a broadcast news producer before being promoted to executive producer of digital content in 2009. She has led the digital and social strategy for many of the station’s key initiatives including the North American International Auto Show, the Detroit Grand Prix and the Woodward Dream Cruise.

Cifuentes earned a bachelor’s degree in radio, TV and film from Wayne State University in Detroit.

She began her new role as WXYZ and WMYD digital director in February.