Netflix leads off-network launch with previous-season episodes of the CBS drama currently available for streaming. WE tv to launch the series on cable in 2018. CBS O&Os will serve as launch group for broadcast syndication beginning in fall 2018.
‘Madam Secretary’ Gets Multi-Platform Syndi
CBS today announced a multi-platform syndication agreement for its political drama Madam Secretary starring Téa Leoni, windowing the off-network rights for the series with distribution partners across a subscription video on demand service, a basic cable network and broadcast TV stations.
“CBS dramas continue to be in demand on all viewing platforms as their subscribers and viewers covet content that appeals to mass audiences,” said Scott Koondel, CBS chief content licensing officer. “This proven off-network model will provide tremendous incremental value for both CBS and our licensing partners.”
As part of an agreement with Netflix, all three previous seasons of Madam Secretary are currently available on demand, with season four coming to the subscription service sometime in mid-2018.
WE tv, part of AMC Networks, has acquired the off-network rights to the show, which will begin running on WE tv in 2018.
“Our growing viewership has demonstrated a clear interest in real and relatable characters through WE tv originals on Thursday and Friday nights and popular acquired shows like Madam Secretary, an acclaimed series that aligns well with our brand,” said Marc Juris, president of WE tv.
In addition, Madam Secretary will launch in weekend syndication in the fall of 2018 on TV stations across the country. CBS Television Stations will serve as the flagship for this endeavor.
BRAND CONNECTIONS
Madam Secretary, currently in its fourth season, is produced by CBS Television Studios in association with Revelations Entertainment. Executive producers are Barbara Hall, Lori McCreary, David Grae, Eric Stoltz and Morgan Freeman. Barbara Hall is the series creator.
Comments (0)