Mara Arakelian Named Telemundo Talent Mgt. SVP

Telemundo announced today the appointment of Mara Arakelian as senior vice president of talent management. In her role, she will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC Universo and the digital platforms.

She replaces Mario Ruiz who was recently named SVP of music and entertainment. Arakelian will report to Luis Silberwasser, president of the Telemundo Network, and will be based in Miami and Mexico.

Arakelian will oversee all talent relations and casting functions in the U.S. and international locations. She also will facilitate strategic coordination of the promotion of talent across all the division’s broadcast, cable and digital and social media platforms. Arakelian will work closely with the NBCUniversal’s sales division to identify and coordinate talent for partnership opportunities. 

Arakelian joins Telemundo from Bobo Producciones in Mexico, where she esd management director.

Prior to Bobo Producciones, Arakelian headed the joint venture between Latin World Entertainment and Platinum Rye, based in Mexico.

Previously, Arakelian was at Televisa, in Mexico, where she held several executive roles including licensing and merchandising manager, home entertainment director and general manager.