Nexstar moves him from head of its Amarillo, Texas trio to run its Louisiana NBC affiliate.
Mark McKay Named KTAL Shreveport GM
Nexstar Broadcasting Group announced today that Mark McKay has been appointed vice president and general manager of KTAL, its NBC affiliate in Shreveport, La.-Texarkana, Texas (DMA 83). The appointment, effective today, marks the return for McKay to KTAL where, in 1980, as he began his broadcasting career as a news anchor and reporter.
Since 2004 Mr. McKay has been VP-GM of Nexstar’s KAMR (NBC), KCIT (Fox), and KCPN (MNT) Amarillo, Texas.
McKay will continue to report to Brian Jones, co-chief operating officer of Nexstar Broadcasting and will have overall responsibility for KTAL’s station and e-Media operations including news production, sales, community relations and arklatexhomepage.com.
From 2001 to 2004 McKay was VP-general sales manager of Nexstar’s KMID Odessa-Midland, Texas.
Prior to joining Nexstar in 2001, McKay was an executive with Warwick Communications Inc. from 1992 to 1999, serving the VP-GM of KFXK, KFLX and KLPNLongview-Tyler-Lufkin, Texas. McKay has also held operational, programming and promotional management positions for Clear Channel Television and Communications Corp of America and has worked in the broadcasting industry since 1977.
McKay is a 1978 graduate of East Texas State University where he received his Bachelor of Arts in TV production. He received his Master of Arts at Webster University with a major in management and a minor in marketing. He served on the Board of the Texas Association of Broadcasters in Austin for six years.