Mark Pedowitz Named New CW President

CBS Corp. and Warner Bros. Entertainment today announced that Mark Pedowitz has been named president, The CW Television Network. The CW is a joint venture of CBS Entertainment and Warner Bros. Entertainment.

In his new capacity, the veteran network and television studio executive will oversee all aspects of The CW, including programming, sales, marketing, distribution, finance, research and publicity. He will assume his new duties this month.

Pedowitz comes to The CW with a background in program development, production and business affairs. As president of ABC Studios, he oversaw such hit series as Lost, Desperate Housewives, Grey’s Anatomy, Ugly Betty, Scrubs, Army Wives, Ghost Whisperer and Criminal Minds.

Dawn Ostroff, president of Entertainment for The CW, is leaving the network to relocate to New York with her family, and will assist in the transition through the current broadcast season, ending in May.

“Since its inception, Dawn and her team have built The CW into a brand-name destination for young female viewers with franchise shows as well as forward-thinking digital and marketing campaigns,” said Nancy Tellem, the executive who oversees The CW for CBS. “We now look forward to Mark leading The CW to even greater heights. Mark is an outstanding executive with a stellar reputation in our entertainment community. He brings to the table a strong and diverse background as a business strategist and production executive, as well as a track record of success in all facets of our industry.”

Pedowitz has run an independent production banner, Pine Street Entertainment, on the Warner Bros. Studios Burbank Lot since February 2010.  Pine Street’s pilot, Meet Jane, executive produced by Pedowitz and Andi Bushell in association with Warner Horizon Television, is in contention for a series order from Lifetime.

Previously, Pedowitz was president, ABC Studios, from 2004 to 2009. Prior to that, Pedowitz was EVP, ABC Entertainment Television Group, overseeing all business, legal and financial affairs for ABC Primetime and Touchstone Television, as well as business/legal affairs for ABC Daytime. He joined ABC in 1991 as SVP, business affairs and contracts.

Before joining ABC, Pedowitz was SVP, business affairs and administration, MGM/UA Television Production Group, a position he had held since 1987. In 1985-87, Pedowitz was VP, business affairs and general counsel, The Landsburg Co.  From 1980-85, he was VP, business affairs, Reeves Entertainment. He began his career in the entertainment industry in 1979 as an attorney at MCA Inc.