Matrix Solutions, Main Line Equity In Partnership

Matrix Solutions, a provider of media CRM and sales analytics, says it plans to grow its Web-based platform through a strategic partnership with Main Line Equity Partners, a Philadelphia-based private equity firm that will infuse capital, guidance and operational resources.

“This is a very exciting time for our company,” said DJ Cavanaugh, Matrix Solutions CEO. “The combination of our product innovations and Main Line Equity’s support affords us greater opportunities to advance our platform capabilities, improve the customer experience, and help our customers increase media sales.”

Future development efforts will include:

An expanded ecosystem that will let customers leverage additional industry data sources.

Comprehensive media solutions across all platforms; traditional and digital.

The ability to integrate varied software solutions for enterprise clients.

 “Matrix has proven technology and an outstanding team with extensive knowledge in the media industry,” adds Mark Gorman, managing director of Main Line Equity Partners. “The company is extremely customer focused—not by just the products it offers, but how the service is delivered, which explains why they have a 90% renewal rate on multi-year contracts. We are extremely excited that our combined efforts will result in enhanced products and services to existing and future clients.”