Matrix Solutions Unveils Sales Intelligence Tools

Matrix Solutions, a provider of Media CRM and sales intelligence software, today released a new product that provides sales intelligence tools in addition to enhanced features and functionality.

The Sales Intelligence Module, available for purchase as part of its Matrix Premium product; will initially include Sales Coverage Analysis, Sales Retention Analysis and New Business Analysis — enabling users to comprehensively analyze their business in several critical areas. The value-added features and functionality will be available to all users on Feb. 15.

Matrix says the benefit of sales intelligence tools is the ability to have a current 360 degree view of an entire sales organization and to quickly identify where new opportunities lie. For example, in the new Sales Coverage Analysis you can see accounts and agencies that aren’t spending on a particular outlet, but are spending elsewhere.

The New Business Analysis lets users see how much new business is being generated by offices, outlets and account executives. It also allows you to compare them to each other providing greater insight into where your strengths are.

The Sales Intelligence tools are available to new and current Matrix customers for purchase as part of Matrix Premium module.

Beyond the Sales Intelligence Tools the new system release also encompasses the new Matrix Espresso Shot for both managers and account executives. The Espresso Shot is a daily e-mail that tells you how you are performing compared to budget for month, quarter, and year. It also shows what activities are planned for the day, what deals are planned to close that week, recent imports from traffic, and top potential churn accounts by dollar amount.

Another enhanced feature within the new release is the LinkedIn pod, which has been updated to provide users greater visibility to see deeper contact connections within organizations and the ability to quickly import them into Matrix with a lot of their information imported from LinkedIn.