MCV Promises Mobile DTV In 12 More DMAs

Counting the 20 markets from previous announcement, Mobile Content Venture has now promised to introduce the service in 32 markets by the end of this year. New markets on list include Seattle, Miami, Denver, Cleveland, St. Louis, Charlotte, Raleigh, Kansas City, Columbus, Las Vegas, Tulsa and Montgomery.

Mobile Content Venture, the mobile DTV joint venture of NBC, Fox and 10 major TV station groups, unveiled this morning plans to launch the service in an additional 12 markets by the end of 2011.  

Combined with the organization’s previous commitment to launch in at least 20 markets by year’s end, the announcement brings the total number of launch markets for 2011 to 32.

MCV also said it would launch service on seven more stations in the previously announced 20 markets. 

The 12 new markets:

Seattle – KING (Belo)

Miami – WTVJ (NBC) and WSCV (Telemundo)


Denver – KUSA (Gannett)

Cleveland – WKYC (Gannett)

St. Louis – KSDK (Gannett)

Charlotte, N.C. – WCCB (Bahakel) and WCNC (Belo)

Raleigh-Durham, N.C. – WNCN (Media General)

Kansas City – KSHB (Scripps)

Columbus, Ohio – WCMH (Media General)

Las Vegas, Nev. – KBLR (Telemundo)

Tulsa, Okla. — KJRH (Scripps)

Montgomery, Ala. – WSFA (Raycom) 

Additional stations in previously announced markets:

New York – WNJU (Telemundo)

Los Angeles – KVEA (Telemundo)

Chicago – WSNS (Telemundo)

Dallas – KXTX (Telemundo)

Houston – KTMD (Telemundo)

Phoenix –KTVK (Belo)

San Jose, Calif. –KSTS (Telemundo)

‎“Broadcasters continue to make investments in mobile DTV and we look forward to working closely with our affiliates as we continue to expand the network coverage,” said Salil Dalvi, co-GM of MCV in a statement. “With the addition of a wide range of Spanish language stations, MCV becomes an even better partner for reaching the key Hispanic audience, who over-index in mobile content usage.” ‎

“Increasing market coverage will make this new platform even more attractive to device manufacturers and most importantly to consumers. With half of the US population covered, we continue to make steady progress toward the launch of mobile DTV,” added Erik Moreno, co-GM of MCV. ‎

In addition to Fox and NBC, MCV comprises Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media.

Comments (7)

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tom denman says:

April 18, 2011 at 9:36 am

The sad thing about this whole issue is unless mobile TV is made available in IPhones, Android-enabled phones, etd., mobile DTV is a complete non-starter. With all the recent choices to get video and media, why would the average tech-savvy consumer go out and buy a purpose-made device to watch local TV on? The answer is they won’t. This is yet another example of broadcasters going out on their own, without partnering with consumer product or other electronic manufacturers who do frequent research on what have the potential to be relevant with consumers. Broadcasters operate in a bubble that was formed back in the 70’s.

    Janet Frankston Lorin says:

    April 18, 2011 at 9:44 am

    Maybe you should read up on this a little more before making assumptions.

    Matthew Castonguay says:

    April 18, 2011 at 10:03 am

    Agree with Bonefish… HowardMBurgers you clearly know nothing about MCV. Your assumption that nobody has looked at any research or thought through any of the issues is clueless. Device penetration is a key challenge, and everyone involved in mDTV is well aware of it. BTW, many CE manufacturers have substantial investments in ATSC M/H technology.

    tom denman says:

    April 20, 2011 at 9:00 am

    What I do know about is consumer habits. Consumers want media consumption integrated into single devices. To think that consumers are going to purchase a alternate device to consume DTV signals is completely delusional.

Barb Palser says:

April 18, 2011 at 10:45 am

Anybody concerned about the proprietary standard built into this business plan? It all about control; hardly “democratic”….

    Robert Crookham says:

    April 18, 2011 at 11:37 am

    Nothing proprietary about the ATSC standards, unlike “HD” radio. Try doing some research before trolling.

Ben Gao says:

April 18, 2011 at 2:15 pm

Mobile DTV – a very highly efficient way to reach millions of consumers with just ONE signal and without bombarding the cellphone system. During severe weather, our cellphone system overloads and you can’t even text, yet alone talk to somebody; but this system will still allow you to view local weather radar from your local HDTV station! It should be an HDTV DTV FIRST and FOREMOST; then if you want to add on other toys, so be it (MP3/MP4; cellphone, etc….)