Counting the 20 markets from previous announcement, Mobile Content Venture has now promised to introduce the service in 32 markets by the end of this year. New markets on list include Seattle, Miami, Denver, Cleveland, St. Louis, Charlotte, Raleigh, Kansas City, Columbus, Las Vegas, Tulsa and Montgomery.
MCV Promises Mobile DTV In 12 More DMAs
Mobile Content Venture, the mobile DTV joint venture of NBC, Fox and 10 major TV station groups, unveiled this morning plans to launch the service in an additional 12 markets by the end of 2011.
Combined with the organization’s previous commitment to launch in at least 20 markets by year’s end, the announcement brings the total number of launch markets for 2011 to 32.
MCV also said it would launch service on seven more stations in the previously announced 20 markets.
The 12 new markets:
Seattle – KING (Belo)
Miami – WTVJ (NBC) and WSCV (Telemundo)
Denver – KUSA (Gannett)
Cleveland – WKYC (Gannett)
St. Louis – KSDK (Gannett)
Charlotte, N.C. – WCCB (Bahakel) and WCNC (Belo)
Raleigh-Durham, N.C. – WNCN (Media General)
Kansas City – KSHB (Scripps)
Columbus, Ohio – WCMH (Media General)
Las Vegas, Nev. – KBLR (Telemundo)
Tulsa, Okla. — KJRH (Scripps)
Montgomery, Ala. – WSFA (Raycom)
Additional stations in previously announced markets:
New York – WNJU (Telemundo)
Los Angeles – KVEA (Telemundo)
Chicago – WSNS (Telemundo)
Dallas – KXTX (Telemundo)
Houston – KTMD (Telemundo)
Phoenix –KTVK (Belo)
San Jose, Calif. –KSTS (Telemundo)
“Broadcasters continue to make investments in mobile DTV and we look forward to working closely with our affiliates as we continue to expand the network coverage,” said Salil Dalvi, co-GM of MCV in a statement. “With the addition of a wide range of Spanish language stations, MCV becomes an even better partner for reaching the key Hispanic audience, who over-index in mobile content usage.”
“Increasing market coverage will make this new platform even more attractive to device manufacturers and most importantly to consumers. With half of the US population covered, we continue to make steady progress toward the launch of mobile DTV,” added Erik Moreno, co-GM of MCV.
In addition to Fox and NBC, MCV comprises Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media.