The increase to $377 million is powered by gains in local, national, political and retrans. Digital revenue was down 9% to $40 million.
The increase to $377 million is powered by gains in local, national, political and retrans. Digital revenue was down 9% to $40 million.
Media General Inc. today reported that its third quarter 2016 net revenues increased 17% to $377 million, compared to $322 million in the third quarter of the prior year. Excluding political revenue, net revenues increased 11% compared to the third quarter of the prior year.
Broken out:
Media General CEO Vincent Sadusky commented: “We delivered record revenues and adjusted EBITDA during the quarter. Core television advertising grew 3%, primarily due to robust Olympic advertising. Political advertising and pay-TV subscriber fees were key drivers of our 17% increase in total net revenues.
“Revenue growth, coupled with expense management, helped us achieve a 50% increase in broadcast cash flow and a 58% increase in adjusted EBITDA. Looking ahead, we are eager and prepared to complete our transaction with Nexstar, which will result in a stronger local media company that is better able to serve its local communities.”
Read the company’s report here.
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