Medialaan Chooses Annova Newsroom Software

Medialaan, the Flemish commercial broadcaster with multiple television and radio brands including VTM, 2BE, Vitaya, JIM, vtmKzoom, Q-music and JOE fm, will use Annova System’s flagship newsroom software OpenMedia.

“OpenMedia gives us a newsroom system that embraces all our current needs and it gives us above all an answer to our future aspirations,” said Kristof D’haene, head of production news, sports and current affairs of Medialaan’s VTM Nieuws.

“Medialaan is an important win for Annova in this new market and it is especially exciting that it happened at IBC on the first day of the event,” said Michael Schueller.

OpenMedia delivers stories not only to the linear schedule but to all digital news outlets. The Medialaan project kick offs in October.

Medialaan said a key reason for it choosing Annova is Annova’s integration with Medialaan’s existing suppliers Vizrt and Mosart. In particular, it likes the ability it offers its editors to control the studio automation directly from the OpenMedia Newsroom System, according to Michael Schueller, CEO of Annova.