Tom Cox becomes VP of digital sales while Steve Schwaid is named VP of digital content at Meredith's Local Media Group.
Meredith Names Two Station Digital VPs
Meredith Corp.’s Local Media Group today promoted Tom Cox to vice president of Digital Sales and Steve Schwaid to vice president of Digital Content. The company said the promotions reflect Meredith’s heightened focus on the digital space, including increasing mobile news service and maximizing revenue opportunities.
“Meredith is already a leader in providing news to our viewers on multiple platforms including mobile devices,” said Paul Karpowicz, president of the Meredith Local Media Group. “Today’s announcement demonstrates our ongoing commitment to the digital space. I’m confident these two talented leaders will help our stations grow their digital business.”
Cox joined the Meredith Local Media Group in 1998 to oversee the creation of group-wide marketing programs, including Meredith’s Cornerstones program. In his enhanced role, Cox will continue to run Meredith’s marketing programs as part of the integrated digital sales process. Prior to joining Meredith, Cox worked in radio and television in Wyoming, South Dakota and Iowa.
Schwaid joined the Meredith Local Media Group in 2008 as director of news and digital content for WGCL Atlanta. In his enhanced role, Schwaid will continue his local news supervision in Atlanta. Prior to joining Meredith, Schwaid worked at NBC Universal, in progressively senior positions, overseeing news and programming. Most recently, he served was SVP of strategic initiatives.