Meredith To Launch ‘Digs’ On YouTube

Meredith Corp. announced today that Meredith Video Studios, its original programming development and production business, will launch an original channel called Digs on YouTube in early 2012. Digs will launch with seven original series developed and produced by Meredith Video Studios based on Meredith’s magazine brands for multi-platform delivery. Each episode will be four to five minutes in length.

“The Digs channel launch marks another step in expanding our broad video portfolio, and increases Meredith Video Studios distribution of innovative and engaging content to You Tube’s worldwide audience,” said Paul Karpowicz, president of the Meredith Local Media Group. “Our new YouTube video channel is a nod to our expertise in original programming creation.”

Meredith says the goal of Digs is “to entertain viewers, and bring the home and garden category to life.” Original series scheduled include:

• Jordan in the House — Jordan Reid is a modern-day domestic queen of decorating and entertaining, and writes every move she makes, even the mishaps, in her hit blog.
• Door Knock Design — A DIY expert shows up at a viewer’s front door and turns her home design dreams into reality in one day. It’s a crash course in home decorating, and a chance to translate big visions into doable one-day projects.

• Gardens of the Rich and Famous — Celebrities and the super-rich show us their gardens, ponds, gazebos and green houses, and give viewers a taste of what life’s like in their backyard.

• Porcelain Thrones — Each episode explores the coolest, wackiest and ritziest bathrooms ever designed, and the story behind it.

• Home-Made — On city sidewalks and in town markets, there are craftsmen who are making it as vendors of homemade goods. From jewelry to quilts to cowboy boots, they take us to their studios where we learn the method and story behind their one-of-a-kind wares.

• Ready, Set, Celebrate! — Every occasion is a time to party if you have a little creativity and the right team on your side. From the decorations to the caterer to the nanny service, we’ll take you inside the party. 

• No Man’s Land — We all know the term “man cave,” but where is the lady’s room? This series takes a look at her answer to the man cave be it a powder room, green house or a scrapbooking room. And viewers learn how to make a room of her own.