Meredith’s ‘Better’ Now Measured By Nielsen

Meredith Corp.’s syndicated daily lifestyle program, The Better Show, is now fully C3 measured by Nielsen.

“We were very encouraged after seeing Nielsen benchmark data last fall,” said Brendan Kelly, managing director of advertising sales and sponsorships for The Better Show. “It’s a great opportunity to create a larger presence for The Better Show in the marketplace. C3 measurement will allow syndication and daytime advertisers to take advantage of the loyal audience and advertising friendly content The Better Show has consistently delivered.”

The Better Show airs every weekday in more than 155 markets reaching 75% of U.S. television households, including New York, Los Angeles and Philadelphia, the country’s top four TV markets. It aired its 1,200th episode at the end of last year, and was recently renewed for a seventh season beginning this September.

The Better Show leverages expertise from Meredith’s content portfolio, including Better Homes and Gardens, Parents, Family Circle, More and Fitness magazines. Beginning this fall, The Better Show will air every weekday on the Hallmark Channel during its daytime programming block. Each episode will air on the Hallmark Channel a day following the original nationally syndicated show.  It was the first cable network distribution agreement for Meredith Video Studios.