Mexicanal Reorders Its Executive Team

The Hispanic network promotes Maruchi Urquiaga to COO and Betti Ortega to marketing/PR VP while adding Antonio Gonzáles as productions/operations director.

Fueled by recent carriage expansion to more than 4.6 million Hispanic households, the Mexicanal Network announced that Maruchi Urquiaga has been promoted to chief operating officer, while Betti Ortega has been elevated to VP of marketing and public relations. Additionally, Antonio González has joined the company as productions and operations director.

Urquiaga will continue to function as Mexicanal’s general manager, but in her new position as COO she will also spearhead the company’s marketing and public relations efforts by focusing on strengthening the network’s brand within the U.S. Hispanic market. With more than 28 years of experience, Urquiaga will continue to direct the programming strategy of the network as well as its on-air image. She joined Castalia in 2005.

Ortega, previously VP of affiliate relations, brings more than 15 years of experience with her in marketing, public relations, promotions and new business development. Before joining Mexicanal in 2010, she was senior account executive at Taylor Communications, working in the agency’s multicultural practice. Her experience also includes handling the marketing and promotion for other agencies and consumer product companies, both in the U.S. and Latin America.

With more than 20 years of experience, González will be charged with overseeing Mexicanal’s operations and supporting the company’s mission to provide the best regional television programming to Mexicans living in the United States. He will be based in the production headquarters in San Luis Potosi, Mexico.

Prior to joining Mexicanal, González was production director at Propela, an independent production company based in Guadalajara. His experience includes contributing to the launch of TV Azteca Jalisco, and assisting in the development of C7 Jalisco, a regional TV station in Mexico and affiliate of Mexicanal.

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