MFM Webinar Targets Macro Trends In Local Adv.

Gordon Borrell, CEO of Borrell Associates, will discuss macro trends that will be affecting local advertisers’ 2017 media buying decisions during a distance learning seminar offered by MFM, the Media Financial Management Association and its BCCA subsidiary, which serves as the media industry’s credit association.

Scheduled for Tuesday Feb. 14, from 1 to 2 p.m. ET, the CPE (Continuing Professional Education) webinar will include five predictions for 2017 and discuss how media companies can capitalize on the trends influencing local advertising purchases in the coming year.

“Local advertising continues to grow, but internal ebbs and flows in media buying have created an uneven landscape for local media companies,” said Mary M. Collins, president-CEO of MFM and BCCA. “This free webinar, which we are calling our Valentine’s Day gift to the media industry, will provide valuable insights from one of the industry’s foremost experts on local media buying as well as serve as a great introduction to the Borrell Associates’ upcoming LOAC 2017 conference.”

Registered participants in the Distance Learning Seminar will be eligible to receive up to one CPE credit toward their certified public accounting (CPA) license. MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

The deadline to register for the event at no charge is 5 p.m. CT on Monday, Feb. 13. Registrations received after that time will be charged a $50 fee. More information and an online registration form may be found on MFM’s website.