She returns to Hearst’s NBC affiliate in North Carolina where she earlier served as news director. She succeeds Hank Price, who is moving to Hearst’s newly acquired Birmingham, Ala., NBC affiliate, WVTM, as president and general manager.
DMA 46
Michelle Butt Named WXII Greensboro GM
Michelle Butt, news director at Hearst Television’s Baltimore NBC affiliate, WBAL, and at WBAL-AM, today was been named president and general manager of WXII, Hearst’s NBC affiliate serving the Greensboro/Winston-Salem/High Point, N.C., market (DMA 46).
She succeeds Henry E. “Hank” Price, who is moving to Hearst’s newly acquired Birmingham, Ala., NBC affiliate, WVTM, as president and general manager after a highly successful 15-year run at WXII’s helm.
The move marks a return to WXII for Butt, who was WXII’s news director for three years during Price’s tenure. Her successor will be announced at a later date.
She has served as WBAL-TV’s news director since September 2003 and in a dual capacity overseeing the newsroom for WBAL-AM since August 2013. During her tenure, the WBAL-TV newsroom has earned many prestigious awards, including a Peabody, du Pont-Columbia, National Headliner, Cronkite and Murrow.
Before WBAL, she was WXII-TV’s news director, joining the station after a two-year term as assistant news director at WTAE Pittsburgh. Before joining Hearst at WTAE in 1998, she served at WRAL Raleigh, N.C., where she rose quickly from 11 p.m. producer to executive producer.
A native of southeastern Virginia, she is a graduate of Old Dominion University in Norfolk.
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