The former Starcom MediaVest Group exec will be responsible for the network, cable and digital sales teams of Telemundo and mun2 overseeing all ad revenue generation.
Mike Rosen New Telemundo Media Ad EVP
Mike Rosen on Tuesday was appointed executive vice president of ad sales at integrated marketing at NBCU’s Telemundo Media. Rosen, who has been Starcom MediaVest Group’s president of investment and activation, will be based in New York and report to COO Jacqueline Hernandez.
He will be responsible for leading the network, cable and digital sales teams of Telemundo and mun2 overseeing all ad revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions.
Prior to Starcom, Rosen was president of investment at SMG’s GM Planworks. He has also held media negotiation positions at IPG’s GM Mediaworks and Atwood Richards. Before that, he was founder and chairman of Baker Hill Media Services, an independent media services agency.
Earlier in his media career, Rosen worked at Time Buying Services, J. Walter Thompson, Campbell-Mithun and NW Ayer.
He holds a Juris Doctor from the Fordham University School of Law and a B.S. in communications from Cornell University. He is a member of the New York State Bar Association.